[Wamvan] "Pink Ribbons Inc." Feb. 10 at Richmond City Hall

[Natalie Hill]

For any of you who live in, or close to Richmond - screening of the doc
"Pink Ribbons Inc" at Richmond City Hall on Friday Feb. 10th, 7pm.

$10 at the door.

---------- Forwarded message ----------
From: Rowe, C.J. <cj.rowe at ubc.ca>
Date: Tue, Jan 24, 2012 at 3:30 PM
Subject: [ws-centre] FW: DOXA Motion Pictures Film Series presents "Pink
Ribbons Inc." Feb. 10 at Richmond City Hall
To: "ws-centre at interchange.ubc.ca" <ws-centre at interchange.ubc.ca>


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FYI****

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*From:* Gina Garenkooper [mailto:gina at doxafestival.ca]
*Sent:* Tuesday, January 24, 2012 1:39 PM
*To:* Rowe, C.J.
*Subject:* DOXA Motion Pictures Film Series presents "Pink Ribbons Inc."
Feb. 10 at ****Richmond** **City Hall********

** **

*Please consider forwarding info about our event to your faculty, students,
staff, clients and other organizations with interested e-lists.   Thank you
for supporting DOXA.
*
DOXA Documentary Film Festival’s *Motion Pictures Film Series* with support
from the City of ****Richmond**** is exceptionally pleased and proud to
present Léa Pool’s stunning new film *Pink Ribbons, Inc*. Based on the
incendiary book from Samantha King, Pool’s film clearly delineates the
corporate co-option of breast cancer with precision and fury.

In examining the idea of breast cancer as a marketing tool, the most
essential question is *Cui bono*? Who benefits? It is not hard to see that
the multi-billion dollar business of breast cancer has reaped untold
financial rewards for corporations ranging from the NFL to Yoplait Yogurt.
The pink ribbon campaign has been used to sell everything from Kentucky
Fried Chicken (the egregious pink bucket) to pink power tools. A less
obvious use of the fight against breast cancer is as a PR tool. Whether
it’s the use of growth hormones in Yoplait Yogurt, carcinogens in Estee
Lauder makeup, or even domestic violence, in the case of the NFL, a
veritable deluge of pink propaganda has proven an effective means of
deflecting criticism from the companies whose products have arguably
contributed to what has become an epidemic.

Since 1940, the increase in breast cancer diagnoses has risen from
one-in-twenty-two to one-in-eight. This stunning increase is still little
understood, but environmental factors are thought to play a significant
role. Despite massive fundraising events such turning ****Niagara
Falls****or the Skyline of New York pink, little has been done little
to stem the
mounting death toll.

*“Indignant and subversive, Pink Ribbons, Inc. resoundingly pops the shiny
pink balloon of the breast cancer movement/industry, debunking the
"comfortable lies" and corporate double-talk that permeate the massive and
thus-far-ineffectual campaign against a disease that claims nearly 60,000
lives each year in North America alone.”* *–Variety*

*“Shit-disturbing at its best.”* *– Now Magazine
*
DOXA’s presentation of the film will be followed by a panel discussion with
experts including Dr. Mary Bryson and Dr. Judy Segal to address issues
examined in the film. ****

****



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