[IPSM] 10:10:10 and 350.org: Marketing, Manipulation, and the Status Quo

[Macdonald Stainsby]

10:10:10 and 350.org: Marketing, Manipulation, and the Status Quo  	
08 October 2010

Gregory Vickrey with Cory Morningstar

As we stand on the edge of apocalypse, we must wake up and acknowledge 
what the big greens are not saying is far more important than what they 
are saying. Excerpts from a controversial new book to be released 
2010-2011. Article one in a series, we discuss the connection between 
environmental campaigns and their corporate sponsors.

“The good intentions of participants of 350.org aside, requesting world 
leaders to reduce carbon emissions is unfortunately not going to work. 
Bill McKibben asserts that world leaders will listen “if we’re loud 
enough,” but that’s simply untrue. If we stick with symbolic action, the 
destruction will become progressively worse, and we will continuously 
lose ground and be reduced to begging for mercy that will never be 
granted. Those in power (and their political representatives) will only 
stop destroying the planet if they are forced to do so. The immediate 
threat of social disorder and economic disruption will make them listen. 
An immediate and serious threat to their wealth and well-being will make 
them listen.” - Stephanie McMillan, Code Green

Understanding 10:10:10

All big greens and little greens alike are
promoting the latest climate change campaign, 10:10:10, on the front 
page of every website and in every email. Two of the main promoters of 
350.org’s 10:10:10 ‘Global Work Party’ are none other than corporate 
darling TckTckTck and, of course, Greenpeace International. Making the 
intimate link between the two, Kumi Naidoo is the Executive Director of 
the organization and chairs the Global Campaign for Climate Action, the 
group behind TckTckTck.



The escalating climate crisis - scientists now refer to it as the ‘6th 
extinction’ - has now been transformed to a party.

10:10:10 states, “A strong and vibrant climate movement will create the 
political space for our champions to lead; take-on the big polluters and 
bought-off politicians who are blocking progress; and help us implement 
innovative climate solutions from the ground up.” Completely ignoring 
the intent of their own rhetoric, some of the top ideas on the 10:10:10 
website for the party are: organize a tree planting, work on a community 
garden or an organic farm, go for a bike ride, or do a trash cleanup. 
Once again, the emphasis of this latest symbolic big green campaign 
avoids the root causes of climate change; the current state of 
accelerating climate change according to the latest science; the false 
solutions being sold as just goods; and a stark, deafening silence on 
the People’s Agreement constructed in Cochabamba, Bolivia, April 2010. 
(It is important to note here that this is the only agreement to date 
that has the potential to save humanity from suicidal extinction. This 
last, despite 350.org’s presence in Cochabamba, with its own 
representatives positioned as ‘presidents’ of several working groups.)

The 10:10:10 campaign does not demand that all nations and all 
non-government organizations (NGOs) formally acknowledge the world is 
far beyond dangerous interference with the climate system. Why not? 
Leading scientist John Holdren has been explaining this since 2006. 
Holdren is advisor to President Barack Obama for Science and Technology, 
Director of the White House Office of Science and Technology Policy, and 
Co-Chair of the President’s Council of Advisors on Science and 
Technology. The 10:10:10 campaign does not demand that nations and NGOs 
declare a global climate state of emergency. Why not? NASA climate 
scientist James Hansen has appealed for such a declaration since 2008. 
Further, the International Panel on Climate Change (IPCC) states that 
civil society must be the organ to make this declaration – yet those who 
claim to represent civil society -- as 350.org often does -- spew 
rhetoric instead of reality.

Nature’s Razor

The greatest danger to survival of life lies within combined Arctic 
feedback cycles, all of which are now operational. None of the climate 
models used by IPCC include any of the Arctic feedbacks below. This 
makes all projections of potential increase in global temperature, as 
well as any contrived limits on human emissions, dangerously misleading.

Arctic sea ice volume has reached the lowest level ever recorded, 
prompting the director of the National Snow & Ice Data Center in 
Boulder, Colorado, Mark Serreze, to state, "The Arctic summer sea ice 
cover is in a death spiral. It's not going to recover...I hate to say it 
but I think we are committed to a four- to sixdegree warmer Arctic.”

Methane release from melting permafrost is the most dangerous amplifying 
feedback in the carbon cycle. Earlier this year we were witness to a 
science stunner. Scientists found that the vast Siberian Arctic shelf 
methane stores are now destabilizing and venting. National Science 
Foundation issued our world a wake-up call: “Release of even a fraction 
of the methane stored in the shelf could trigger abrupt climate warming.”

Scientists have discovered that the seas are acidifying ten times faster 
today than 55 million years ago when a mass extinction of marine species 
occurred. The increasing acidity reduces the amounts of calcium 
carbonate available to plankton and other species which require it to 
form shells and skeletons. Studies show phytoplankton have died off more 
than 40% since 1950 and continue to do so at an accelerating rate. “This 
is an almost unprecedented geological event,” states Andy Ridgwell, an 
earth scientist at the University of Bristol.

Making matters significantly worse for humanity, food security manifests 
itself as a second state of emergency intimately connected with climate.

The worst ever environmental and health catastrophe is now inevitable, 
and we must render a comprehensive global emergency response. Nations 
and NGOs who refuse to acknowledge destructive climate interference and 
the inherent state of global climate emergency are, in effect, 
supporting and perpetuating the status quo: a general state of denial 
of, and inaction toward, the worst crime ever committed against humanity.

In the presence of fact and a recognizable path to global extinction, 
the only target that now matters is zero carbon. To save humanity, 
fossil fuels must be completely abandoned. Every other target, without 
distinction, leads to irreversible climate catastrophe.

Yet we are told to throw a global day of action for 24 hours each year 
(this year, 10:10:10), no matter the challenges science purports and 
reality verifies. And somehow this party will grow into a new movement 
to take on these challenges, and this reality that no one discusses.

Symbolism must be an omnipotent force. “Get to Work” - 350.org

“One of the truest tests of integrity is its blunt refusal to be 
compromised.” – Chinua Achebe – Nigerian Writer

For too long, the environmental movement - led by the big greens - has 
locked the climate movement into a two-pronged strategy comprised of 
lobbying partisan, corrupt politicians, and climbing into bed with any - 
and nearly every - corporate power, in the pursuit of symbolic 
victories, the ecstasy of the illusion of power, and to integrate the DC 
cocktail circuit. Even in this, the movement has failed. After the 
largest oil spill in history earlier this year, the movement and its 
most powerful leaders did not call for a ban on all offshore drilling; 
instead, they urged citizens to demand a temporary moratorium on new 
offshore drilling. Having no ability in the art of negotiation, and 
displaying an approach that was sophomoric, at best, they failed to 
properly secure the half-solution they sought, and the loopholes 
continue the cataclysmic trends that existed before the Deepwater 
Horizon entered our consciousness. Epic fail.

Nearly two decades after the first climate convention in Rio, global 
emissions are up over 40% and planetary boundaries are being crossed. We 
now stand on the cusp of humanity’s most dangerous moment. For those two 
decades the big greens have been flirting and sleeping with the enemy, 
and no matter their willingness are still shamed come morning, because 
the BPs of the world are welcome to plant their decadent seed in any of 
the big greens, and the governments around the globe besides, without 
any recourse.

What more evidence do we need to see in order to accept that backroom 
lobbying and symbolic campaigning has not worked and will not work?

“Politically feasible.”
“Politically possible.”
“Reasonable.”
“The best we can get.”
“Win-win.”

Big greens can’t yet comprehend the concept of morning remorse. It takes 
a spine to accept the guilt. Fossil fuels must be completely abandoned. 
We have already stated that, from the perspective of reality. Let us say 
it again. Fossil fuels must be completely abandoned. Nature won’t be 
giving us a pat on the back or boost our resumes for what we deem 
politically feasible, and the physics of nature is not about to come to 
the table for negotiations on entropy. Better is not better when better 
still means dead. Massive climate emergency movements in every country 
are the only forces with the potential to drive politicians toward 
effective action against greenhouse gas emissions. That is the only way 
to win time for our Earth - and ourselves.

Symbolism

“It is an utterly pointless task trying to make Industrial Civilization 
sustainable or “environmentally friendly”, because the nature of 
civilization is to destroy, to take what it wants to achieve its aims 
and only stop when it runs out of energy, people or space. It only stops 
when it collapses – it never stops of its own accord.” - Keith Farnish, 
the Unsuitablog

Thus, we find ourselves in yet another bizarre situation and ready to 
party on 10:10:10 with international climate change organization 
TckTckTck; with Greenpeace; with 350.org; with World Wildlife Federation 
(WWF); with more than 350 other dance partners; and, not without 
significance, with Havas Worldwide, the world’s sixth largest 
advertising company, and creator of the TckTckTck campaign. Havas 
clients include Wal-Mart, Coca-Cola, Pfizer, BP and several other 
multinational conglomerates who indiscriminately rape and pillage our 
Earth, while exploiting the most vulnerable communities, cultures, and 
societies around the globe, in exchange for nothing more than financial 
profits and cash windfalls, seeking infinite gains on a finite planet.

When we fight multinationals, we call them corporate criminals. When we 
take their money, we call them partners.

The climate change movement is said to oppose oil giants controlled by 
Rockefeller and friends. Yet the foundations and charities of 
Rockefeller and friends generously fund progressive environmentalists 
with the purpose being to ultimately oversee and influence various and 
significant activities. Recall the fairytale in which the witch 
decorates her home as a gingerbread house in order to entice the 
children inside and ultimately cook them to kibble in a pot of boiling 
water. We are those children – and we are being manipulated to admire 
the grand illusion of democracy set before us as we march as one towards 
our own demise.

Not so bad, says 10:10:10 and friends. We can throw a party along the 
way, and the conscientious among us can pre-order caskets made of green, 
sustainable bamboo manufactured in a Chinese sweatshop.

Last year, on 350.org’s Global Day of Action (October 24, 2009), 
TckTckTck was shiny, new and present. In Canada, on Parliament Hill, 
between 1,000 and 2,000 people assembled throughout the morning and 
afternoon. The crowd received instructions to move apart, and 
individuals were then told reach their hands to the sky and pretend they 
were clocks. Next, they were told to chant “TckTckTck!” while rotating 
arms in analog fashion. TckTckTck ... TckTckTck … faster! Faster! It is 
no stretch of the imagination to envision Havas and their corporate CEO 
friends - friends who push for more nuclear power, more genetic 
engineering, more cloning, more water privatization, more growth, more 
consumption - sitting back and laughing their asses off at those of us 
at Parliament Hill and all around the globe that day, people-clocks 
chanting their corporate branded slogan TckTckTck as the world burned.

Denialism

Big greens want us to believe that we will fall into a pit of despair 
once we accept the situation as dire and will become immobilized. Is 
this true? No. In fact, history demonstrates time and time again that 
when faced with cataclysmic emergencies, people and communities pull 
together. Facing disaster, citizens of nations have shown they can unite 
for the common good. Sure, when we face the facts that now exist, 
despair is only human. The question is whether acknowledging our 
circumstances will immobilize us or give us the truth we need to face a 
daunting task. Philosopher Friedrich Nietzsche distinguished between 
what he called the “pessimism of strength” and the “pessimism of 
weakness”. “Pessimism of weakness” means succumbing to apathy in the 
face of overwhelming odds. “Pessimism of strength” means facing up to 
the facts, acknowledging the danger fully, and making a decision about 
how best to act. In other words, fear is good, and these parameters 
define our sense of responsibility.

Big greens are certainly aware that we are now in a death-spiral brought 
about by the capitalist, consumptive, and corporate domination of 
society. Yet they actively choose to remain muzzled on the subject. 
Power structures in place today do not act, and never will act, to stop 
climate change, because the changes so desperately needed by those most 
vulnerable on the planet are in direct conflict to the needs and 
rapacious desires of capital. Capital has no empathy. Capital has no 
children to love and protect. Capital has only one imperative, and that 
is to grow. Under the current economic system, the penultimate measure 
of success is profit. Corporations exist to maximize profits while 
externalizing costs. That is their nature. They cannot behave otherwise. 
Spewing greenhouse gases, toxins, and chemicals into the environment is 
a fundamental feature of capitalism employed by modern corporations and 
governments, and accounts for most of the pollutants directed into our 
air, water, and earth. Waste, pollution, and ecological destruction are 
built into the system.

Retribution

“Nemesis was the Greek goddess of retribution. She exacted divine 
punishment on arrogant mortals who believed they could defy the gods, 
turn themselves into objects of worship and build ruthless systems of 
power to control the world around them. The price of such hubris was 
almost always death. Nemesis, related to the Greek word némein, means 
“to give what is due.” Our nemesis fast approaches. We will get what we 
are due. The staggering myopia of our corrupt political and economic 
elite, which plunder the nation’s wealth for financial speculation and 
endless war, the mass retreat of citizens into virtual hallucinations, 
the collapsing edifices around us, which include the ecosystem that 
sustains life, are ignored for a giddy self-worship.” - September 27th, 
2010. Chris Hedges, TruthDig.

Are we ready for such reflection? Is it past time to start talking about 
the core issues, the root causes of climate change? Is it past time to 
start questioning why those who claim to speak for civil society refuse 
to discuss these very issues?

The most provocative tool for comprehending abject behavior we have 
learned as climate justice activists is this: when issues are not being 
tackled by directly addressing the root of the problem, one must ask why.

To answer this question, this “why”, we have discovered there is one 
tactic which uncovers more information than any other single tactic.

It is this:

Follow the money.

Funding 10:10:10

This 350.org project, 10:10:10, in whole or in part, is funded by Global 
Greengrants Fund (GGF), an entity which works with, and receives funding 
from, the Rockefeller Brothers Foundation and others, including ‘1% for 
the Planet’ (slogan: “Keep Earth in Business”). On July 21, 2010, GGF 
announced a partnership with 350.org: “Greengrants is excited to launch 
a new initiative of the Greengrants Climate Fund: the 350 Project Fund. 
Led by 350.org, the campaign to build a global movement for climate 
solutions, this initiative builds momentum and funds for climate 
solutions worldwide.” Who is Global Greengrants? GGF states: “Our 
advisers and partners are currently focusing on REDD and REDD+ efforts 
around climate mitigation. REDD stands for ‘Reducing Emissions from 
Deforestation and (forest) Degradation’. It is one of the areas of 
discussion at COP15 where some believe the most positive movement was made.”

In fact, REDD is one of the most contentious false solutions being 
fought by Indigenous peoples and grassroots climate activists all over 
the world. GGF has announced that through the establishment of their new 
pro-REDD ‘Climate Fund’, they were, and remain, involved in sponsoring 
delegates to United Nations Framework Convention on Climate Change 
conferences such as COP15. This has proven to be a very successful 
formula for ensuring that anti-REDD Indigenous voices have been silenced 
from international conferences and climate talks, conveying to the 
general public the falsehood that REDD has been embraced far and wide. 
Those with no financial means to attend COP quite effectively have their 
mouths gagged and therefore become invisible on the global stage.

Those who agree with false solutions continue to be funded. Those who do 
not are replaced. From the Rockefeller site:

RBF grantee Sustainable Markets Foundation's 350.org launched its new 
web site, gearing up for "10/10/ 10, the Global Work Party" on October 
10, 2010. Organizers are encouraging individuals worldwide to do 
something to combat global warming in their communities. More than a 
thousand groups in over 100 countries already have registered their 
events with 350.org, which include a bicycle repair day in New Zealand, 
planting thousands of trees in Uganda, and installing solar stoves for a 
carbon-neutral picnic in Bolivia.

These are all nice events, and are likely being organized by 
well-intentioned individuals. Unfortunately, none of them - or any 
semblance of them - will save us from catastrophic climate change.

Has the climate crisis (d)evolved into a mere Earth Day event to be held 
on an annual basis - a festive party to be celebrated? The symbolic 
Earth Hour, organized by industrial nonprofit complex World Wildlife 
Foundation (WWF), is now held each spring. 350.org a.k.a. Sustainable 
Markets Foundation a.k.a. 350.org Project a.k.a. 10:10:10 now claims a 
global climate party in the fall. Perhaps if we participate in Earth 
Hour or the Global Day of Action (or both!), and recycle our cans, 
bottles, and paper products at home, we can all feel we did our part 
until next year.

The Rockefellers certainly would like us to think so.

The Rockefeller family – think big oil (as big as oil gets) – is another 
primary funder of 350.org (Sustainable Markets Foundation). The 
Rockefellers, with other members of the plutocracy such as the Clinton 
family, were also instrumental in the creation of 1Sky, sister of 
350.org. An organization which pushes false solutions and grossly 
inadequate climate legislation under the guise of ‘grassroots’ 
democracy, 1Sky is a prime example of an NGO created for the power 
elite. It operates as a think tank where past, present, and future 
policy analysts, high-ranking government officials, business leaders and 
CEOs, intellectuals, journalists, and conservative activists come 
together to develop political vision and strategy. Many 
well-intentioned, well-respected individuals are manipulated into 
lending their involvement to such institutes, which in turn lends 
credibility to 1Sky, 350.org, and their ilk when they deserve none. We 
would like to name every foundation and corporate entity that funds 
350.org and 10:10:10, and how many hundreds of thousands of dollars they 
receive to implement the tactics of manipulation put forth by their 
corporate partners, but they choose not to respond to our requests for 
information. Likewise, they refuse to share the information on their 
websites, or in any other public forum.

Why it Matters

“It’s difficult to get a man to understand something if his salary 
depends upon his not understanding it.” Upton Sinclair

Whether directly or indirectly, industry and industry-linked foundations 
steer environmental organizations away from grassroots movements and 
create an elite-structured caviar class of environmentalists financially 
motivated to pursue 'business as usual' solutions. Today there is a 
deafening silence as well as cries for censorship on this critical 
topic, even within the climate justice movement itself. Silence kills 
and silence is complicity in the escalating climate disruption, climate 
emergency and climate genocide that is predicted to kill billions this 
century. Earth and paleoclimate scientist, Dr. Andrew Glikson of the 
Australian National University states that “informed people are now 
staring into the abyss”. Pablo Eisenberg at Georgetown University’s 
Public Policy Institute has stated, “although we know that our 
socioeconomic, ecological, and political problems are interrelated, a 
growing portion of our nonprofit world nevertheless continues to operate 
in a way that fails to reflect this complexity and connectedness.” This 
unwillingness to confront the broader issues of climate change such as 
militarism, livestock, and the capitalistic practices inherent in the 
current corporatocracy, is at the heart of the crisis of the climate 
change movement. Behind closed doors, the organizations manipulating and 
exploiting 10:10:10 know and understand the dilemma created by their 
infatuation with the corporate power structure. Yet the big greens 
refuse to advance these fundamental issues. And to be fair, they can’t. 
For if they were to be effective, in a meaningful way that actually 
started a paradigm shift, they would quickly be cut off from their 
generous ‘partners’. These groups have become barriers to the movement. 
They no longer represent civil society, but stand as walls to protect 
the system. They utilize the coercive tactic of inviting supposed 
leaders of civil society into sanitized circles of power, and 
simultaneously repress the rank and file climate movement.

Why are the big greens and compromised NGOs spewing out meaningless 
targets for legislation which do nothing more than ensure a death 
sentence for humanity? It is because they have become corporations 
themselves. They are, in essence, subsidiaries of the very corporations 
that they claim to oppose. There can be no meaningful mass movement when 
dissent itself is generously funded by those same corporate interests 
who must be targets of the protest movement.

Reading between the Lies

We must start turning off the faucets of the propaganda machine. 
Information flows from dominate forces that keep our society passive, 
dumbed down and stupefied. Humans display a universal propensity to deny 
uncomfortable realities—we actively repress intelligence and reason. Big 
Greens now employ marketing strategists to poll the public in order to 
ensure any messaging is palatable before campaigns and campaign messages 
are rolled out. This ensures the sad fact that the mainstream movement 
no longer leads, but rather capitulates to the status quo. The movement 
is now being shaped by marketing executives rather than activists. Big 
greens simply tell the public what they (the big greens) calculate the 
public wants to hear while at the same time protecting the system upon 
which they (the big greens) feast. Unfortunately, for ourselves and for 
our children, such denialism will ensure humanity’s certain famine - and 
ultimate demise.

“The masses have never thirsted after truth. They turn aside from 
evidence that is not to their taste, preferring to deify error, if error 
seduce them. Whoever can supply them with illusions is easily their 
master; whoever attempts to destroy their illusions is always their 
victim” - Gustave Le Bon 1895. “For us to maintain our way of living, we 
must… tell lies to each other, and especially to ourselves… the lies act 
as barriers to truth. These barriers… are necessary because without them 
many deplorable acts would become impossibilities” - Derrick Jensen 2000.

Now we have three partners slithering out of the rot of the decayed 
carcass that was the climate change movement: 350.org, Greenpeace, and 
Rainforest Action Network (RAN) have joined hands to sing a new version 
of Kumbayah with the grand illusion of waking the dead, and anyone can 
join the circle of song - provided we adhere to their guidelines. God 
forbid we challenge the system for what it is - a rapacious beast 
devouring humanity in the name of capitalism. Doing that doesn’t provide 
the win-win type of ‘solution’ these groups and their funders demand. 
Don’t begin to consider surprise actions that challenge corporate elites 
and the political structure directly. Don’t be provocative. Don’t plan 
for the potential need for self-defense. Don’t disturb dinner plans. 
Don’t miss yoga class.

Follow the lead of Bill McKibben (350.org), Phil Radford (Greenpeace 
USA), and Becky Tarbotton (RAN) and put three additional nails into the 
coffin of humanity. The Earth is beyond reacting to the tactics employed 
by those controlled by corporations, shared by tweets, and defined by 
actions that happen on a Saturday afternoon and end just in time for the 
next episode of Law and Order.

Aggressive action is required.

Mario Savio and Peter Camejo knew this. In the 1960’s they galvanized 
the souls of Berkeley into a force that would not be denied, and would 
not be repressed.

Those of us in the climate fight must not be denied, and we must not be 
repressed.

“Who raises money to protect rainforests yet greenwashes their first 
time logging? Who celebrates their 25th anniversary twice? Who has no 
scientists yet sets policy it refuses to defend? Rainforest Action 
Network @RAN of course.” - Dr. Glen Barry, Ecological Internet

Climate reality dictates that there are no solutions within our cushy 
envelopes of political negotiation. We no longer have the luxury of 
playing nice and limiting sacrifice. There is no reason for our favorite 
big environmental groups to sit down with industry and hammer out a 
compromise; the Earth is already screaming at us that half-measures 
won’t work. There is no reason to believe that if we change a bunch of 
light bulbs or recycle all those plastic bottles or rock our Prius on 
the way to a Global Work Party we are part of the solution. We aren’t. 
We must strive for what defeatists and their enablers deem impossible. 
The science dictates a systemic upheaval that will shock us all, and we 
can choose to endure, or choose to die.

The alarms are sounding. All 5 of them. And we ask you this: if your 
neighbor’s house is burning, and you called 911 twenty minutes ago, and 
there has been no response, what would you do? Would you fill a bucket 
from your sink, toss the water on the blaze, pat yourself on the back, 
and conclude you’ve done your part? Would you throw a party next to the 
blaze with other neighbors, cheering the fact that they also brought 
their buckets of water? Or would you realize the structure, as it once 
stood, is now lost, and it is time to rebuild a better one, perhaps 
resistant to flame?

None of the placating, enabling, corrupt entities herein is prepared to 
tell you the truth. Most of them recognize it, as they have seen the 
same science we have. They understand the deadly consequences of ocean 
acidification, plankton kills, methane releases, ice shelf 
deterioration, and temperature extremes; yet their agenda, cozy as it 
sounds through rhetoric and repetition, does nothing to curtail this 
reality: the truth will hurt.

We have no time to argue over strategy and tactics. We have limited time 
(and only the planet really knows what hour it is) to implement massive, 
global changes. And we have a system in place that will refuse and 
refute every critical mode for the required paradigm shift part and 
parcel. That leaves little choice for those of us alive today.

The carbon economy must end. An optimist should say we have until 2020 
to accomplish that. By every means necessary we must bring it to an end. 
We believe that requires an absolute refusal on the part of us, the 
masses, to continue to participate in it.

Pick a date, and after? Don’t participate.

Attend the Global Work Party. And when you realize the effort is going 
nowhere, let that uncomfortable reality demonstrate that we should 
attend a Global Work Shutdown.

The truth is not, and will not be, televised. We must collectively 
recognize that the solution set we must enact is far more complex than 
any one of us currently believes, or can rightly handle within the 
constructs of current society. Tactics that generate financial upheaval, 
such as refusal to pay debts to banking institutions, must be employed. 
Corporations must be exorcised through aggressive carbon taxation in the 
short-term, and severed from the subsidizing bonds to governments of the 
people. Criminal prosecutions against complicit individuals, 
corporations, and countries must take place. The car must die. Corporate 
media and irrelevant distraction must be abandoned. The insatiable, 
commodified narcissism poisoning our culture must fade. As it does, an 
new age of creativity and imagination must reawaken with fervor, 
re-energizing both the spirit and the means of our global community.

Wake up. Tear down. Rise Up.

“Humans claim to be uniquely capable of logical thought, forward 
planning and moral judgment. None of these unique capabilities are 
evident in the mainstream international dialogue on responses to climate 
change. The time has come to rise above primitive tribal instincts and 
exercise our full human capacities in confronting climate change. The 
time has come to act with intelligence, foresight and compassion for the 
mutual benefit of all.” - William Rees, originator of the “ecological 
footprint” concept and codeveloper of the method.

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